All posts by Team

A small online publisher approached us with the following challenge: Their email list declined from 1,300 a year ago to as little as 878 subscribers at the end of July. Total revenue for 2021 was $16,788. AGR/M (average gross revenue per month) was just $2,380. They asked us to review and recommend a strategy to…

For most of us, coming up with creative ideas is a painstaking and lengthy process. But I found a shortcut to being more creative. The ability to think in practical but creative and original ways is available to everyone. A friend and local business owner once told me, “Originality is simply having a pair of…

“Is there a straight line to the money?” That’s the question I asked myself. I play chess a lot. There are two styles I play: One is slow and methodical. The second: I just go in a straight line for the checkmate – it’s aggressive. The ‘straight line’ allows me to play more games in…